Established in 1865, HSBC is one of the world's largest financial services and banking organizations, with about 39 million customers globally.
In December 2022, I had the opportunity to contribute to multiple projects for HSBC Hong Kong, which were part of the broader "Opening Up a World of Opportunity" campaign. It was a delightful experience collaborating on diverse HSBC assets, encompassing key visuals, photos, promotional videos, and event invitation templates
One of the projects I really enjoyed working on was the key visual for the One Planet Plate campaign, a collaboration between HSBC and local restaurants in Hong Kong aimed at promoting healthy and environmentally conscious eating.
Below is a GIF showing the process behind it.
